Privacy Policy

1. Introduction

London Dental Specialists (“we”, “us”, “our”) is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dentalimplantslondon.uk or use our dental services.

We are registered with the Information Commissioner's Office (ICO) and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

London Dental Specialists is the data controller for the personal information we collect. Our contact details are:

3. Information We Collect

We may collect the following types of personal information:

Personal Identification Information

• Name, date of birth, gender
• Contact details (address, email, phone number)
• Emergency contact details
• NHS number (if applicable)

Health Information

• Medical and dental history
• Current medications and allergies
• X-rays, photographs, and clinical notes
• Treatment plans and records

Financial Information

• Payment card details (processed securely)
• Finance application information
• Insurance details

4. How We Use Your Information

We use your personal information for the following purposes:

• To provide dental treatment and care
• To communicate with you about appointments and treatment
• To process payments and manage accounts
• To comply with legal and regulatory requirements
• To respond to your enquiries and requests
• To send appointment reminders (with your consent)
• To improve our services and website

5. Legal Basis for Processing

We process your personal information under the following legal bases:

• Contract: To provide dental services you have requested
• Legal obligation: To comply with healthcare regulations and laws
• Legitimate interests: To manage our practice and improve services
• Consent: For marketing communications (which you can withdraw)
• Vital interests: In emergency situations to protect your health

6. Sharing Your Information

We may share your information with:

• Dental laboratories for the creation of dental prosthetics
• Specialist referral services when required for your treatment
• Your GP or other healthcare providers (with your consent)
• Payment processors and finance providers
• Regulatory bodies such as the GDC and CQC
• Professional indemnity insurers

We do not sell your personal information to third parties.

7. Data Retention

We retain dental records in accordance with professional guidelines. Adult dental records are kept for a minimum of 10 years after the last treatment, or 25 years after the last treatment for children. Financial records are retained for 7 years as required by law.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of access: Request a copy of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your data (subject to legal requirements)
• Right to restriction: Request limited processing of your data
• Right to portability: Request transfer of your data
• Right to object: Object to processing based on legitimate interests
• Right to withdraw consent: Withdraw consent for marketing at any time

To exercise these rights, please contact us using the details above.

9. Website and Cookies

Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use:

• Essential cookies: Required for website functionality
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant advertisements

You can manage cookie preferences through your browser settings.

10. Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encrypted data transmission, secure servers, and staff training on data protection.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

12. Complaints

If you have concerns about how we handle your personal information, please contact us first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: